NIL Marketing for Local Businesses

Your brand needs
athletes with real
street credit.

Unsung connects local businesses with Division III college athletes for authentic NIL ambassador campaigns — tracked by promo code, priced flat, and built for the communities you actually serve.

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Now operating in CT & NY
Campaign Attribution
Promo Code Tracked
Every redemption measured
🏀
Unsung
Athlete × Brand Campaigns
D3 Athletes NIL Compliant
Avg Engagement Rate
8.3%
vs. 1–3% paid social
🎯

Hyper-Local Reach

D3 athletes have audiences of neighbors, classmates, and regulars — the people already near your business.

📊

Fully Tracked

Every campaign runs with a unique promo code so you see exactly what's working and what it's worth.

✅

Content Approved by You

Every post is previewed before it goes live. Your brand stays protected. Nothing posts without your sign-off.

💰

Flat Pricing, No Surprises

One rate per campaign. No retainers, no hidden fees, no agency markup. You know exactly what you're paying for.

Who We Are

Built by an athlete
who knows both sides.

Unsung was built because the opportunity existed and nobody was doing it right. Division III college athletes have real, loyal, local followings — and local businesses need marketing that actually converts. We connect the two.

I'm Jacob, a D3 basketball player at the University of Saint Joseph and the founder of Unsung. I built this from the ground up — cold outreach, grassroots hustle, and a real understanding of what it takes to market in a local community. I'm not a big agency. I'm someone who operates inside these communities and knows how athletes move within them.

Unsung is a matchmaking platform, not an agency. We pair your business with the right athlete, manage the campaign, and give you data you can actually use.

D3 Athletes NIL Compliant CT & NY Promo Tracked Flat Rate
Markets Active
CT & NY
Jacob, Unsung founder in a USJ basketball jersey
Jacob · Founder
D3 Athlete · USJ Basketball
Campaign Packages

Simple pricing.
Real results.

Three flat-rate packages designed around your timeline and goals. No retainers, no hidden fees — one payment covers everything from athlete matching to final reporting.

STARTER
$399
2-week campaign
Get in the game.
Your first Unsung campaign. One athlete, two posts, and a custom promo code to start measuring results immediately.
1 D3 athlete 2 social posts Promo code Content approval Campaign report
Most Popular
STANDARD
$749
4-week campaign
Build real momentum.
Two athletes, four posts, and a full month of local visibility. The most popular tier for restaurants and service businesses.
2 D3 athletes 4 social posts 2 promo codes Content approval Mid + end reports
PRO
$1,299
6-week campaign
Go all in.
Three athletes, six-plus posts, and six weeks of consistent brand presence across multiple campus communities.
3 D3 athletes 6+ social posts 3 promo codes Full analytics Priority matching
Why It Works

What athlete marketing actually does
for your business.

🤝

Trust You Can't Buy With a Regular Ad

When a D3 basketball player tells his community to go to your restaurant, it lands differently than a sponsored Instagram post. That's not reach — that's a recommendation.

📍

Local Audiences That Are Already Near You

D3 athletes aren't influencers with national followings. They're students with real, local networks of people who actually live and shop near your business.

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You Know Exactly What You're Getting

Promo codes tie every redemption directly back to the campaign. No vague "impressions" — just a real number that tells you if it worked.

🛡️

Your Brand Is Always Protected

Content preview and approval before every post. You control what goes live. There are no surprises — just clean, on-brand content.

⚡

Less Work for You, Better Results

Athlete matching, contracts, content coordination, and reporting — all handled by Unsung. You just approve the content and watch the promo codes move.

8.3% avg engagement
D3 athletes average 6–10% engagement rates on campaign content. Paid social ads typically land between 1–3%. The difference is authenticity.
D3 = hyperlocal
A D1 athlete has a national following full of strangers. A D3 athlete has a tight local following full of people who know them. For local businesses, that's the better bet.
NIL done right
Every athlete signs an independent contractor agreement. Every campaign is NIL-compliant. We handle the paperwork so your business and the athlete are both protected.
Campaign Examples

The kinds of businesses
we work with.

Campaigns built for restaurants, fitness brands, retail, events, and local services. Real case studies available on request.

Restaurants
Food & Dining
Local Restaurants & Cafes
Fitness
Health & Fitness
Gyms, Studios & Brands
Retail
Retail & Products
Local Shops & Brands
Events
Events & Venues
Launches & Promotions
Services
Local Services
Any Business with a Local Audience
How It Works

Three steps from
handshake to results.

No complicated onboarding, no agency back-and-forth. We keep it simple so you can focus on running your business.

01
Reach Out
Tell us your business, your goal, and which package fits your timeline. We'll get back to you within 24 hours with next steps and athlete availability.
02
We Match Your Athlete
We pair you with the right D3 athlete based on campus, sport, and audience fit. You see their profile, approve the match, and review all content before it posts.
03
Track Your Results
Your promo code goes live with the campaign. Watch redemptions in real time and receive a full performance report when it wraps — reach, engagement, and conversions.
Let's Work Together

Ready to put an athlete
behind your brand?

Send us a message and we'll get back to you with athlete availability and next steps within 24 hours. No pressure — just a real conversation about what makes sense for your business.

Let's Work Together
jacobiwang23@gmail.com · CT & NY · Response within 24 hours